Norrizah Nordin holds a Diploma in Business Studies, majoring in Marketing, from the University Teknologi Mara (UiTM) (1987) and has more than 25 years' sales & marketing experience in the property sector with I&P Group, Peremba Development and PASDEC, the property arm of Perbadanan Kemajuan Negeri Pahang, as well as experience in the financial sector with Ambank.
At UDA, she leads the planning and execution of sales campaigns based on in-depth market-intelligence and in alignment with overall group strategies and tactics, mindful of longer term strategic aims. She ensures the success of sales campaigns and compliance with the requirements of sales cycles. She is adept at delivering 'good customer experience' for potential new sales while carefully maintaining existing relationships to grow business organically. She is also involved in setting up the Woman's Entrepreneur Network Association based in Kuala Lumpur.